What’s the use in creating a blog post, no matter how beautiful and eye-catching, if nobody’s going to notice it? The cost effective method I use, and what I’m going to teach you in this article, is to get your blog page to rank on the first page of Google. This is a little easier said than done of course, given the fact that ranking on page one competes with literally millions of other sites, but when you use my blog traffic tips, it’s not only easy, but can be really a lot of fun!

So what’s so fun about learning “how to market your blog”?

For me, it’s like a video game. When I put my three strategies together, I love entering my keyword phrase into Google and see my site rise higher and higher to page one. And, just like a game, sometimes it goes down, so I need to figure out why and tweet it again. (This can be addicting if you’re not careful LOL!) And, what I really love about these blog traffic tips is that they’re all relatively free. Why mess around with pay per click only to “gamble” your money away? If you’re new to online marketing at all, that’s an easy way to lose your business fast. When you learn how to market your blog through cost effective strategies, it’s not only fun, but you get to see your bank account increase – which is really fun!

So here are my three “blog traffic tips” for how to market your blog…

Blog Traffic Tip 1: Keyword Research

Start with keyword research. This is actually quite fun once you get the hang of it. Once you have an idea of the subject matter you want to blog about, think of a keyword phrase, that is, several words you are able to repeat within your post, and begin your research. You can find out how many people are searching for your keyword phrase by using the free Google website “adwords.google.com”. Notice that in this article, I’m using the keyword phrase “how to market your blog”. So the object of the “game” is to get to where when you enter in how to market your blog into the Google search bar, you’ll see your site appear on Google’s page one.

Blog Traffic Tip 2: Social Syndication

The two most popular sites to syndicate through, of course, are Facebook and Twitter. You’ll want to make sure that your content contains real value of people so will have a reason to click on your link. Basically, there are two reasons why people search the net: to alleviate pain of some kind, or to gain pleasure. Whatever it is that you’re promoting, make sure your blog post is centered on how your reader can limit pain or gain pleasure. For example, “Three things to avoid when you’re learning how to market your blog” will tell your reader that if he clicks on your link, it’s apt to find a short cut to “blogging for traffic”, thereby limiting the pain of trial and error techniques.

When you’re using social syndication in blogging for traffic, the easiest way is to establish an account with onlywire or ping.fm. Either of these sites will submit your blog post link to about 40 different social media sites with the click of a button.

Blog Traffic Tip 3: Back-linking strategies

This technique calls for linking to a high page ranking site. In my strategy, I enter two links at the end of my article or blog post. These are both sent to high page ranking sites. Why? Because when Google ranks your post, there are two things taken into consideration, relevancy and popularity. Your keyword phrase used through your post will make to relevant. But how to you make it popular? You could wait until you have enough readers to view and click like and tweet your material… or, if you’re impatient like me, you’ll want to use back-links.

Learn how to market your blog using back-linking strategies…

Here’s my secret: I insert a link for my “anchor text” to a high page ranking site, which is already popular on Google, and that brings up the popularity of my own site. How can you tell if a website is popular? Google uses a scoring system called “Alexa”. You can find out the popularity of any site by going to alexa.com and downloading the toolbar for free. The lower the score, the more popular, and the higher the page rank. I use YouTube, which has an Alexa of 3 out of millions for one of my links, and my team blogging site, as my other link, having an Alexa of 800 out of millions.

But what about blogging for traffic if you don’t have your own blog?

It’s not necessary to spend hundreds of dollars creating your own blog. You can simply use the team blog site and customize it to your own specifications, and use that as your blog platform. From there, I’d send links to YouTube and a high page ranking article directory site. The idea is to get as many high authority sites linking to your material as possible.

Learning how to market your blog is as easy as 1-2-3 when you begin with a team blog site that is already popular…

If you’re in business online, you probably have a blog. If you don’t have a business blog yet – you need to get a business blog. Blogging for business is a crucial (and free) way to advertise yourself, your website and your products. It also helps with search engines to affiliate your business website with crucial keywords.

What makes a successful blog? This is one of those answers that’s as simple as it seems. A blog is a necessary extension of your business website. Your blog is a great marketing tool, but it’s a mistake to use it solely as a marketing tool. Readers don’t want to return to a blog that is completely self-serving and reads like an infomercial.

Here are some great tips to help make your blogging experience more fun and more beneficial:

Offer Quality Content
Seems like it goes without saying, but you might be surprised at how often this is overlooked. In order for your blog to be successful, it needs to be engaging. Plenty of people may follow or read your blog, the key is to get the to leave comments and remember what you had to say. Comments aren’t the only way to make your blog interesting and interactive. You can also make use of questions, polls, interesting facts, links, relevant videos, your favorite things, and many other things that involve human interest and touch on emotions.

Catchy Title and Opening Sentence
Your title and opening sentence are your post’s first impression. You know what they say about first impressions. Make your title and opening sentence engaging and interesting and your reader is more likely to stick around and read the rest of your post. They may even share it! Also, good use of words in a blog title is more likely to be scooped up by the search engines. Ask yourself ‘is this something I would want to read?’ If not, there’s a good chance your reader won’t want to read it either.

Post Regularly
If you’re blogging for business, then you should get yourself on a blogging schedule. If someone is a devout follower of your blog, it won’t take long for them to tire of stopping by your blog to see the same post they saw last week. With so many blogs to look at they may move on to someone who posts more frequently. Don’t let that happen. Post regularly. Even if regularly is only once or twice a week, it keeps your content fresh, keeps people interested and gives them a chance to connect with you. Whether it’s a favorite quote, video or picture… it’s still new content. Another idea I employ is to have blog posts written in advance to post for those times when ‘life happens’.

Keep it Positive
One of the worst things you can do is to be negative. If you’re in the business of complaining or trash talking your competition, chances are-you won’t have many readers. If you do have readers, they’re likely not the readers you want. A business blog is not the place for highly controversial topics and negativity-you alienate readers and risk coming across as unpleasant or difficult. Some may argue that controversy draws traffic, but that’s not a chance worth gambling your business credibility with.

It Takes a Friend to Make a Friend
Comments. Who doesn’t love ‘em? One of the easiest ways to bring attention to your own blog is to leave comments on other blogs. Not only is it good free publicity, it’s a nice thing to do. Besides-you just might learn something or uncover some good tips or a sale. Win-Win.

Make it Personal
I can’t say it enough. Take advantage of social media (Facebook, LinkedIn…) One of the best things about social media outlets is that they offer a targeted audience to share new ideas, products and information. Blogs and social media outlets allow the buyer/potential buyer to see you on a more personal level which is almost always good for business.

Guest Blogging
Guest blogging is a great way to promote other businesses. You’re giving your guest the attention of your audience and at the same time, you will be introduced to a new audience of readers and gain some publicity by being a guest blogger on their site. Everyone wins: new exposure & new readers for the writers and new perspective for the readers. Nice.

Use Links & Keywords
Your blog is one of the best places for you to take advantage of relevant links and search engine friendly keywords. Whenever possible link back to your website, your previous blog posts and/or your social media sites. When you share the other places you can be located online, it saves the reader the trouble of having to research the information. It also gives you credibility and shows your willingness to showcase your wares across several channels. Aren’t you savvy and established to be all over the place!

Analytics and Trackers
Take advantage of the free analytic and tracking software available out there. You can find out what sites or keywords brought visitors to your blog, where they are ‘bouncing’ to, the geographic demographic of your readers, how long people were on your site, what posts were most popular and so much more. Try Google analytics to get started.

End on a High Note
Your first few sentences determine if your reader will stick around. Once they have gotten to the end, the trick becomes getting them to come back. I always suggest ending on a positive note, as well as with a call to action. Both will make the reader feel engaged and curious about what’s to come. Don’t you agree?

Incorporate the natural beauty of Indo Spanish vintage doors studded with iron nails and old world architectural design of the outdoors, into interiors, seamlessly blending huge teak wood veranda gates and solid carved wood columns with rough timber walls and natural wood ceilings, and arched windows. Enjoy rustic sophistication in the secluded mountains of Utah.

The cozy warmth of a log cabin designed with magnificent cusped arches has a very dramatic feel. The plank floors, an Anglo Indian carved wood railing, peeled patina rustic door cabinets lend a vintage sophistication to the entrance, which leads to the living room in the gorgeous Colorado Ranch Cabin. A tribal Indian Manjoosh or kitchen chest with iron cladded door and carved horse heads is enchanting in its earthy red patina. A Buddha bust sits atop with mala beads in amethyst and Lapiz Lazuli reminding you to take some time out for meditation and self improvement.

Using reclaimed woods and natural distressed handmade furniture we are being environmental conscious, opting for recycled materials through out the Idaho lodge. The holistic renovation retained the original logs and also salvaged dying trees on the farm for posts, the wood floors and panelled walls. Rustic and eclectic vintage trunks studded with iron nails and straps gives the grounding element to the living room removing harmful ions and making the energy positive.

The 5,000-square-foot log house on Long Island, New York, features an antique Indian double door with iron horse shoes and an elaborate header carved with fishes and peacocks. The triple arch veranda encases the bay windows, rustic old world architectural design at its best. The hand loom cotton throws are used to upholster the plush sofas. Printed by hand in vegetable dyes they are totally in sync with Nature and have a minimal carbon footprint. Hand Woven cotton textiles are good for Mother Earth, our climate and are all natural. The bathroom vanity is repurposed from a console that is made from salvaged doors. Reclaimed old woods add to the rustic beauty of the decadent cabin, merging luxury with conscious design.

In this review, we examine some pertinent and extant academic literature on effective adverse selection and moral hazard optimal mitigation strategies. Each mitigation strategy has costs and benefits. Therefore, the objective function is to maximize the net benefit of mitigation strategies. In practice, the optimal risk mitigation strategy equates marginal costs to marginal benefits by minimizing the incidence of adverse effects derivative of decision failures and maximizing the profit producing capacity of the enterprise.

Adverse selection and moral hazard are terms used in risk management, managerial economic and policy sciences to characterize situations where one party to a market transaction is at a disadvantage due to asymmetric information. In market transactions, adverse selection occurs when there is a lack of symmetric information prior to agreements between sellers and buyers, while moral hazard occurs when there is asymmetric information between the two parties and material changes in behavior of one party after agreements have been concluded.

For example, adverse selection arises in any situation in which one party to a contract or negotiation, possesses material information relevant to the contract or negotiation that the other party lacks; this asymmetric material information leads the party lacking relevant and material information to make decisions that cause it to suffer adverse effects. Therefore, adverse selection occurs when one party makes decisions without all the relevant material information, which changes the risks allocation between the parties to the transactions.

When one party has access to better or material relevant information than the other party during a transaction, it is said that one has asymmetric information. Therefore, when a party has asymmetric information, they may make an adverse selection. Adverse selection arises when the actual risk is substantially higher than the risk known at the time the agreement was reached. One party suffers adverse effects by accepting terms or receiving prices that do not accurately reflect actual risk exposure. The consequences of asymmetric information may be exacerbated by bounded rationality and cognitive biases attendant to most competitive use of information. Conversely, moral hazard occurs when a party conceals or misrepresents material relevant information and changes behavior after the agreement is concluded and is shielded from the consequences of the risks emanating from material change in behavior.

Economic and policy sciences suggest the decision makers must not only know, but indeed, understand and anticipate consequences of asymmetric information to mitigate risks of adverse effects attendant to adverse selection and moral hazard. There are classic examples from academia and insurance industry.

Non-selective academic programs attract a disproportionate number of students whose previous academic background and profile make them higher risk for academic success, retention, graduation, and placement. Indeed, this is a classic case of adverse effects derivative of adverse selection and moral hazard.

For example, non-selective admission process combines recruitment and selection which results in adverse selection. And once admitted, refusal to attend classes, refusal to complete assignments, refusal to take notes in classes, critical listening, disruptive and inattentive conduct in classes are instances of post-enrollment moral hazard that make non-selective students a higher risk for retention, graduation and placement. Please note, it is not the change in behavior per se that causes moral hazard in this instance. It is the discounted consequences from changed behavior that gives rise to moral hazard.

There is gathering evidence that some of these non-selective academic programs are increasingly willing to accept higher risks derivative of adverse selection and moral hazard because their operating budget is enrollment driven. Therefore, in the short-run enrollment is a more pressing need than retention, graduation and placement rates. The focus on enrollment is necessary but short-sighted and misguided because in practice, these benchmarks and indices are interrelated, circular and cumulative.

In the insurance industry, insured healthy females in child bearing age and healthy middle-aged females who subsequently seek creative ways to get pregnant present adverse selection and moral hazard problems. Further, insurance applicants whose actual risks are substantially higher than the risks known by the insurance company are potentially interesting case studies. The insurance company suffers adverse effects by offering coverage at premiums that do not accurately reflect its actual risks exposure.

Risks Mitigation Strategies and Some Practical Guidance

Please consult with competent professional for specific advice. The following are general guidelines based on review of extant academic literature, cumulative professional practice and best industry practices. In sum, adverse selection and moral hazard derivative of asymmetric information expose parties to transactions to undue amounts of higher risks for which they are not adequately and appropriately compensated. Therefore, it is essential for parties to take all the steps possible to mitigate risks of adverse effects derivative of asymmetric information and the attendant decision failures.

Managerial economic principles and best industry practices suggest screening and sorting to mitigate adverse selection, and incentive contracts to mitigate moral hazard. Additionally, strategic intelligence systems (SIS) that provide relevant, accurate and timely identification and quantification of risk factors is strongly recommended.

In risk management, the use of aggregate limits of liability and policy riders that proscribe post-contract material unilateral actions, and caps aggregate financial risks to parties is strongly recommended. Further, dispositive disclosure, discovery, monitoring, random inspection, and verification are highly recommended.

Finally, because adverse selection derives from hidden characteristics and profiles and moral hazard derives from hidden actions, the decision systems and strategic intelligence systems must be transparent and provide relevant, accurate and timely information to facilitate decisions based on known probability of risks incidence and allocation between the parties to the transactions with due and appropriate compensation.

When you come across a game of craps, there’s a good chance that it will employ the standard rules. However, variations on craps do exist, and the following are some of the most common:

Simple Craps – In this basic version of the game, the player wins on a roll of 2, 3, 4, 10, 11, and 12. If a 5, 6, 7, 8, or 9 is rolled, the player loses.

High Point Craps – A player wins if they get an 11 or 12 on their first roll. If a 2 or 3 are thrown on the initial roll, the dice are returned to the player for another try. Any number from 4 to 10 can be established as the point, and the player must exceed that total on their next roll.

Crapless Craps – The player can’t lose on the come out roll, but the only automatic winner is the 7. Since the house edge is nearly quadrupled, most experienced players avoid this game.

Die Rich Craps – A single die is used in this version of the game, and the player wins on the come out roll by getting a 6. The pass line bet loses on a 1, and the numbers 2 through 5 establish the point. The player then gets three rolls to make the point, and the payout fluctuates with the number of rolls. Rolling a 1, however, always results in a loss.

Chuck a Luck – Three dice are rolled from a shaker, and players wager on a number from 1 to 6. The bettor wins according to how many times their chosen number comes up on the roll. While it’s closer to sic bo than craps, novice players may confuse the two.

New York Craps – There are several differences in the rules, but the biggest is that Come and Don’t Come wagers aren’t allowed. This variant can be found on the East Coast, as well as certain parts of Europe.

Best Craps Bets

If you want to reduce the casino advantage as low as possible, stick with the following wagers.

Pass Odds- If the come-out roll results in a 4, 5, 6, 8, 9, or 10, the player can take odds by wagering a set multiple of the pass line bet. This new wager wins if the point is made, and it pays at the following odds: 2:1 for a 4 or 10; 3:2 for a 5 or 9; and 6:5 for a 6 or 8.

Don’t Pass Odds – Like the previous wager, except this time the player is betting on a 7 to be rolled after the point has been established. Pays 1:2 against a 4 or 10; 2:3 against a 5 or 9; and 5:6 against a 6 or 8.

Worst Craps Bets

Craps at US casinos provide a lot of fun betting options, but some of them are heavily slanted in favor of the house. If you want to gamble smart, always avoid the following wagers:

Any 7 – Pays 4:1if the shooter rolls a 7. Unfortunately, the house edge is 16.67%.

World – Pays 26:5 if a 2 or 12 are rolled and 11:5 on a 3 or 11. If a 7 comes up, the result is a push. The house edge is 13.33%.

The Art of Dice Control

If you’re playing craps games online, this won’t be an option. For the land-based player, however, dice control is an interesting strategy that’s intended to negate the random nature of the game. The player positions the dice in his hand and tosses them in such a way that they graze the back wall instead of bouncing off.

Casinos frown on dice control, so hours of practice are needed to perfect its execution. Some Gamblingpedia.org experts argue that it’s impossible to determine the outcome of the roll with any consistency, although there are players who claim over 100 throws in a row using this method.